Glossier’s ability to translate online content into sales has made them a phenomenon in the beauty industry. So when they asked us to build performance marketing campaigns alongside their creative team, we were honored. Our obsessive curiosity for what makes audiences tick coupled with their unique brand story, resulted in a string of campaign work that captivated users into the purchasing funnel. Together, we pushed the boundaries of the social formats that had brought them so much success.
Strategy / Concepting / Performance Marketing / Copywriting / Art Direction / Shoot Production / Motion Graphics / Editing
In close partnership with Facebook’s Creator Studio, we harnessed our expertise in paid media strategy to execute on a set of Instagram ads that would move the needle for 3 Glossier product bundles. The campaign, which focused on the concept of giving during the holiday season, was an overwhelming success.
17.5M
.28%
Highest across all December 2019 Glossier campaigns
+4.7
pts in recall
+5.7
pts in awareness
+3.6
pts in purchase
“The ads were the refresh we needed.”
Our strategic and creative teams worked closely to concept thumb-stopping creative that would showcase the products and drive conversion. This process was led by rigorous testing, and a series of individual and specific hypotheses that were designed to help us optimize in real-time. Each asset we produced had an A/B test (and sometimes a C, D, or E) that showed us what was resonating and why. The result was inspiring and highly effective work.
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How well do you know AHA, BHA, and PHA? Well, it’s time to get better acquainted. They’re the acids that transform your skin, and best of all, they’re super friendly.
The progress felt and experienced while using Solution is cause for examination, then celebration.
We’ll take a very close look at clear, glowing skin with Solution, and say a very big farewell to dead skin cells. You won’t miss them, we promise.
It only takes 28 pumps (28 days) to achieve healthy, clear skin. You’d be surprised how quickly that goes when your skin is transforming. Before you know it, you’re glowing.
No matter where your skin starts, Solution gives you clear, glowing skin in 4 weeks. So that means, Solution is for everyone, of all skin types, ages, and tones. It’s for him, her, them, and you.
Taking care of your skin can be intimidating and confusing. So we’ll clarify how to use Solution and Invisible Shield. Because for once, skincare is simple.
Every shoot required Glossier-level perfection, with our own nimble approach. From casting, to sourcing directors of photography and set designers, we took on all of the production needs. Our creative team also worked one-on-one with each model to bring concepts to life through natural expression and product interaction.