Glossier’s ability to translate online content into sales has made them a phenomenon in the beauty industry. So when they asked us to build performance marketing campaigns alongside their creative team, we were honored. Our obsessive curiosity for what makes audiences tick coupled with their unique brand story, resulted in a string of campaign work that captivated users into the purchasing funnel. Together, we pushed the boundaries of the social formats that had brought them so much success.
What we did
Strategy / Concepting / Performance Marketing / Copywriting / Art Direction / Shoot Production / Motion Graphics / Editing
A high-performance holiday.
In close partnership with Facebook’s Creator Studio, we harnessed our expertise in paid media strategy to execute on a set of Instagram ads that would move the needle for 3 Glossier product bundles. The campaign, which focused on the concept of giving during the holiday season, was an overwhelming success.
Impressions
17.5M
Click-Rate
.28%
Highest across all December 2019 Glossier campaigns
Brand Lift & Awareness
+4.7
pts in recall
+5.7
pts in awareness
+3.6
pts in purchase
“The ads were the refresh we needed.”
Clicking in more ways than one.
Our strategic and creative teams worked closely to concept thumb-stopping creative that would showcase the products and drive conversion. This process was led by rigorous testing, and a series of individual and specific hypotheses that were designed to help us optimize in real-time. Each asset we produced had an A/B test (and sometimes a C, D, or E) that showed us what was resonating and why. The result was inspiring and highly effective work.
Shoot Days
2
Concepts
6
Instagram Stories
22
Feed Posts
67
YouTube Pre-roll
10
Acids Are Your Friends
How well do you know AHA, BHA, and PHA? Well, it’s time to get better acquainted. They’re the acids that transform your skin, and best of all, they’re super friendly.
Celebrate Up Close
The progress felt and experienced while using Solution is cause for examination, then celebration.
Bye Dead Cells
We’ll take a very close look at clear, glowing skin with Solution, and say a very big farewell to dead skin cells. You won’t miss them, we promise.
28 Pumps
It only takes 28 pumps (28 days) to achieve healthy, clear skin. You’d be surprised how quickly that goes when your skin is transforming. Before you know it, you’re glowing.
Solution Is For Everyone
No matter where your skin starts, Solution gives you clear, glowing skin in 4 weeks. So that means, Solution is for everyone, of all skin types, ages, and tones. It’s for him, her, them, and you.
Skincare That’s Simple
Taking care of your skin can be intimidating and confusing. So we’ll clarify how to use Solution and Invisible Shield. Because for once, skincare is simple.
Our one-stop production shop.
Every shoot required Glossier-level perfection, with our own nimble approach. From casting, to sourcing directors of photography and set designers, we took on all of the production needs. Our creative team also worked one-on-one with each model to bring concepts to life through natural expression and product interaction.
