Unwrapping a hit holiday campaign.

We partnered with Glossier to debut their Skincare Edit for the holiday season, resulting in one of their strongest campaigns yet — a blend of high-gloss storytelling and strategy that captivated audiences and drove measurable lift.

Art DirectionPerformance MarketingCopywritingShoot ProductionMotion GraphicsEditing

17.5M

Impressions

5.7PT

Increase in brand awareness

The Challenge

Create a thumb-stopping, high-converting seasonal campaign.

Making the holidays work harder.

Delivering more than holiday cheer. Glossier’s strength lies in translating online storytelling into sales. For their holiday campaign, they needed to scale that success through paid social while staying true to their voice.

In partnership with Facebook’s Creator Studio, we built a series of Instagram ads centered on the theme of giving. The creative balanced emotional storytelling with clear calls to action, ensuring it resonated with both brand loyalists and new customers.

Production with polish.

From casting and set design to directing talent, we ran nimble shoots that met Glossier’s high standards. Over the course of a two-day shoot, we executed six distinct concepts across multiple formats.

22+

Instagram stories

67+

Feed posts

10+

YouTube pre-roll

Testing. Testing. A. B. C.

Our strategy and creative teams worked closely to create ads rooted in specific hypotheses about audience behavior. Every ad unit underwent rigorous A/B (and sometimes C, D, and E) testing to understand what resonated with audiences and why. This test-and-learn approach allowed us to optimize in real time and ensured all our content worked harder and smarter.

We tested whether starting ads with the product or with people would resonate more.