Campaigns. Content. Collaboration. We’ve got it covered.

Discover has been a leading student loan provider for years. But recently, the changing economy has changed how students receive aid. We set out to increase awareness about the brand’s student loans and to help them become a thought leader for students and parents to rely on throughout the college financial planning process.

What we did

  • Omnichannel Planning
  • Photo & Video Production
  • Content Creation
  • Content Strategy
  • Website Design & Development
  • SEO Services
  • Email Strategy & Creative

360° campaigns
that speak to Gen Z.

There was a lack of awareness about the vast benefits Discover Student Loans offers and a cultural shift in how families think about college — including the financial implications. We created a 100+ asset campaign with 2-day video shoots and ads that leaned into pop culture moments — and showed students and parents that Discover Student Loans understands their concerns and is a trustworthy partner.

Our playful digital ads drove students and their parents to Discover's serious solutions.

Websites that make
college planning easier.

We took a deep dive into usability testing, content and SEO audits, user feedback, and data-driven analysis to turn Discover's student loan sites into information hubs that help students and parents plan and pay for college.

Tools to compare
college costs and future
earning potential.

We built the custom My College Plan calculator to help students and parents easily compare college costs, potential careers and earnings of college majors, and get a general idea of how their college costs will pay off in future earning potential.

We also contributed to the College Cost Comparison Tool, which makes it easy to compare the cost of up to four schools at once, including grants, scholarships, and other financial aid so students and parents can see how much they will need to contribute.

A fine-tuned, evergreen marketing machine.

Our always-on marketing services keep Discover Student Loans top-of-mind — and at the top of search results. We have an editorial and design team constantly working on updating a library of assets, developing new articles, videos, and printable resources, and finding new ways to optimize to drive continuous traffic to both of Discover’s student loan properties.

50+ new articles

25,000+ Top Google search results
for unique queries

200+ refreshed articles