Campaigns. Content. Collaboration. We’ve got it covered.
Discover has been a leading student loan provider for years. But recently, the changing economy has changed how students receive aid. We set out to increase awareness about the brand’s student loans and to help them become a thought leader for students and parents to rely on throughout the college financial planning process.
What we did
- Omnichannel Planning
- Photo & Video Production
- Content Creation
- Content Strategy
- Website Design & Development
- SEO Services
- Email Strategy & Creative
that speak to Gen Z.
There was a lack of awareness about the vast benefits Discover Student Loans offers and a cultural shift in how families think about college — including the financial implications. We created a 100+ asset campaign with 2-day video shoots and ads that leaned into pop culture moments — and showed students and parents that Discover Student Loans understands their concerns and is a trustworthy partner.
Our Blingy Boar NFT was ready to break the blockchain in 2022.
We tapped into day trading and meme stocks in 2022.
We captured the chaos of poor connections in 2021.
And leaned into the realities of virtual learning in 2021.
Websites that make
college planning easier.
We took a deep dive into usability testing, content and SEO audits, user feedback, and data-driven analysis to turn Discover's student loan sites into information hubs that help students and parents plan and pay for college.
Tools to compare
college costs and future
A fine-tuned, evergreen marketing machine.
Our always-on marketing services keep Discover Student Loans top-of-mind — and at the top of search results. We have an editorial and design team constantly working on updating a library of assets, developing new articles, videos, and printable resources, and finding new ways to optimize to drive continuous traffic to both of Discover’s student loan properties.