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Beauty that goes beyond skin deep.

See the work we create for L’Oréal USA.

L'Oréal USA supports its portfolio of 34 brands, from Kiehl’s and Lancôme, to Maybelline and YSL. As the corporate umbrella, L'Oréal USA strives to establish itself as an industry-leading innovation company by telling stories across social that highlight innovations happening throughout the organization every day—across tech, social, company culture, and business.

Our partnership began with a complete rebrand of L’Oréal USA’s social identity. From strategy, to art direction and voice, we set the foundation for the work we continue to create today. Our campaigns bring the most innovative, impactful, and empowering stories of L’Oréal to life. Together, we’re creating Beauty For All.

What we did

Strategy / Social Branding / Art Direction / Copy / Video Production & Editing

A Natural Collaboration

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As part of L’Oréal’s Founders Series, we featured a one-of-a-kind global beauty executive. Shane Wolf started Seed Phytonutrients within L'Oréal, lives on a farm in rural Pennsylvania to grow the brand, and also runs Redken and Pureology. Across channels, we shared the story of his unordinary journey and sustainably-driven life.

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We created a suite of custom illustrations for Shane's telling of how he pitched his idea to L'Oréal. In a video just for Instagram, we used these visual elements to highlight points of the story and bring the moment to life.

Feeling the Pride

L’Oréal is proud to support and empower every member of their community, and Out @ L’Oréal is a group of LGBTQ+ employees who put this sentiment to action, every day. For Pride Month, we created an inspiring campaign that paired four LGBTQ+ artists with four members of Out @ L’Oréal, to share their experiences.

Through this, the artists each designed a powerful, personal sign for the NYC Pride March. We watched as hundreds of L’Oréal employees carried these beautiful signs down the streets of Manhattan, with Pride.

The designs inspired wearable items that shared L'Oréal's Pride and perspective with employees and people marching.

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Employees of L'Oréal were inspired to name their points of Pride, and we shared what Pride meant to them on social.

More Campaigns

Sourced Sustainably

As a company, L’Oréal strives to find sustainable solutions that give back to the planet. We spotlighted the ambitious work of a factory in Florence, Kentucky that’s making a real difference in conservation. We created content across channels to celebrate their efforts, from installing miles of solar panels to rain barrel decorating contests. Their work is helping more L’Oréal factories run on renewable energy, and that helps keep our world beautiful.

Going SXSW

L’Oréal is at the helm of beauty tech, setting the standard for what’s next. These innovations were on display at SXSW in Austin, so people could see the future of beauty, firsthand. We amplified the live event with a cross-channel campaign to engage with those at SXSW and around the world. People everywhere witnessed personalized beauty, through the latest tech that identifies the skincare, foundation shade and hair color that’s made just for you.

Meet the Founders

The entrepreneurial spirit within L’Oréal drives so much of the innovation and culture. We helped share the stories of 3 extraordinary women who founded their own brands, that were then acquired by L’Oréal and taken to new heights. We created the visual branding for the series and edited the videos for different channels. The Founders Series shows the world just how supportive and empowering L’Oréal is for the next generation of entrepreneurs.

CES

L’Oréal’s commitment to innovation shines brightest at CES, where they routinely top headlines for their cutting-edge approach to tech and beauty. For the past two years, we’ve been proud to create wide-reaching campaigns that bring their vision to life in Las Vegas. The UV Sense and My Skin Track pH are revolutionary developments that each use first-of-its kind microtechnology to measure the health of your skin, and seamlessly send the data to an app on your phone. We shared stories about the inventors who brought these devices to life, and showed the world that L’Oréal is a leader in health, beauty, and tech.

Product Shoots

L’Oréal is always looking for opportunities to improve upon their social media presence, and tell the story of their substantially large brand family. Our team conceptualized a series of evergreen themes and then worked with all 35 brands to highlight different products in each shot. The end result was a weighty bank of images that the L’Oréal team uses across all social platforms as well as for internal presentations.

Employee Spotlights

L’Oréal wanted a way to inspire connection between their many team members, shining a spotlight on those with exciting passion projects, both inside and outside the office walls. We created a campaign to introduce a few of these special L’Oréal folks, surveying and interviewing dozens of employees to hear their stories, before selecting a group of 19 to participate in their own photo shoot. We highlighted their unique pursuits via a series of social posts, video assets and on-site displays that were shown through L’Oréal’s office building.

There’s more to see