An e-commerce platform with an editorial vision.
FEAR OF GOD has evolved from a collection of casual luxury basics to a streetwear juggernaut beloved by 1.5 monthly shoppers. We upgraded their e-commerce platform to reflect the brand’s singularity in the marketplace and better handle its rapidly expanding catalog and design sensibilities. Design and development teams worked in lockstep to rapidly deliver a new look and feel with robust storytelling features.
What We Did
- Front-End Development
- Back-End Development
- UX + UI Design
- Product Strategy
- Product Management
Designing a brand-first e-commerce journey.
Our work began with three core objectives — upgrade the site to the Shopify Online Store 2.0 theme, bring cohesion to the current design, and build a new template for long-form storytelling in a modular framework.
Our process included:
- Feature Ideation
- Experience Benchmarking
- User Journeys
- Data Analysis
- Sitemap/IA
- Pain Points and Opportunities
-
Home Page
Updated home page with editorial look and feel
-
Product Detail
Optimized product details to fulfill customer needs
-
Product Landing
Created a clean, curated product grid
-
Product Filtering
Implemented deep, intuitive filter options
Supporting storytelling through modular design.
We built a new template with a minimalist design and modular components flexible enough to facilitate long-from storytelling across its expanding thematic collections and product drops.
Launching the site redesign
with Athletics.
This modular campaign template debuted with the recently launched Athletics 2023/2024 collection, engineered in collaboration with Adidas. The new design includes ample space for the narrative woven by photographer Nadav Kander’s atmospheric imagery and Fear of God’s editorial notes.