Distance
Learnings - Much has happened in the last month. And much can be learned, as
well. As commercials start to look the same, it’s important that companies avoid
transmitting the same messages, and instead address people’s needs in a way that
aligns with their brand.
Distance Learnings
Much has happened in the last month. And much
can be learned, as well. As
commercials start to look the same, it’s
important that companies avoid transmitting the
same messages, and instead address people’s
needs in a way that aligns with their brand.
In this new edition of Distance Learnings,
you’ll find inspiration, trends, and expert
analysis to help navigate an ever-changing
landscape.
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Shoots
are
still
happening.
Just
through
a
lot
of
screens.
Since
quarantine
began,
photographers,
directors,
and
even
ourselves
have
started
shooting
content
through
screens.
From
directing
talent
over
Zoom
to
shooting
with
iPhones,
we’ve
changed
our
whole
approach,
and
will
reveal
our
learnings
in
a
future
edition.
Photographers
Jackie
Russo
and
Damien
Frost
shot
portraits
of
people
in
isolation
over
FaceTime,
and
integrated
devices
in
their
final
work.
Even
fashion
brands
like
Vogue
Italia
photographed
Bella
Hadid
over
FaceTime,
while
Jacquemus
shot
their
entire
campaign
long-distance.
While
it’s
uncertain
when
more
standard
shoots
will
resume,
there’s
a
wide
array
of
styles
yet
to
be
explored.
And
at
this
point
in
time,
brands
can
let
constraints
guide
them
to
shoot
compelling,
inspiring
content.
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Games
aren’t
just
for
gamers.
These
days,
gaming
platforms
are
hosting
social
events
that
reach
far
beyond
the
gaming
community.
Recently,
Travis
Scott
hosted
a
Fortnite
concert
to
over
12.3
million
players.
And
after
having
to
cancel
their
10-day
tour,
the
band
Courier
Club
created
Block
by
Blockwest
-
a
Minecraft
music
festival
with
stages,
tickets,
and
fans.
It
was
so
popular,
the
servers
crashed.
Even
a
Scottish
arts
festival
was
recreated
in
Minecraft
as
an
alternative
to
its
real-world
counterpart.
Consumers
are
getting
creative
within
games,
too.
In
Animal
Crossing,
people
have
started
to
create
clothing
from
Nike,
Supreme,
and
other
brands,
one
pixel
at
a
time,
for
their
characters
to
wear.
Others
have
added
art
to
their
digital
homes
with
help
from
Getty,
and
more
are
incorporating
their
own
designs
in
the
game.
This
is
all
a
natural
progression,
of
course,
building
on
efforts
from
Wendy’s
and
Fortnite
just
last
year.
As
gaming
platforms
accommodate
new
audiences,
it’s
likely
that
brands
will
come
to
play,
too.
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