An AI-opening new approach to eyewear.
To help Warby Parker write the next chapter of its digital story, we developed a series of updates to their ecosystem — from a new homepage to the launch of Advisor, a new AI-powered way to shop for eyewear online.
Product StrategyProduct DesignArt DirectionWebDesign System
The Challenge
Bring Warby Parker’s try-on magic to the digital experience.
An AI Advisor to deliver you the perfect fit.
In partnership with Warby Parker, we created Advisor, an AI-powered tool that acts like a personal eyewear stylist. It learns customer preferences and facial features through a few simple interactions, then serves up personalized recommendations. The experience offers a new way to browse and buy online that feels truly personal.
A new lens for the homepage.
We modeled the site after the retail experience, adding personalized touches that allow for intuitive product discovery and seamless paths to virtual try-on. This new lens gave customers a clearer view of Warby Parker’s growing retail presence, holistic eye care offerings, and deep commitment to quality.
Working with Kettle helped us create an enhanced shopping experience for our customers and improve the ways in which they can interact with our products. As a result, we’ve seen deepened engagement across our channels.”
– Warby Parker
Next Up:
Robinhood
Setting the stage for a new era of accessible investments.
