When Warby Parker hit the scene in 2010, they set out to transform the optical industry. By selling frames direct-to-consumer with a Home Try-on program, they were quite literally changing the way we bought eyewear. In 2024, they wanted to refresh their digital vision.
To support them in the next chapter of their digital experience, we developed a series of updates to their ecosystem—starting with a redesign of the homepage and now the launch of Advisor, an AI-powered digital tool.
What we did
Product Strategy
Product Design
Content Design
Art Direction
An AI Advisor to deliver you the perfect fit.
We all shop for glasses differently, and our faces come in all shapes and sizes. Advisor for Warby Parker uses AI to make that experience truly personal online—and revolutionizes the way we interact with eyewear at every step of the customer journey—for a new way to browse, try on, and buy.
Advisor uses AI to make online shopping convenient, personalized, and fun.
Simple, familiar interactions teach Advisor how to find your perfect fit.
With seamless ways to make shopping and exploration easier than ever.
And there’s always new Advisor picks to try on and discover—from in the app to your inbox.
A new lens for the homepage.
We modeled the site after the retail experience with personalized touches that allow for intuitive product discovery and seamless paths to virtual try-on. This new lens gave customers a clearer view into their growing retail presence, holistic eye care offerings, and deep commitment to quality.
A few more projects we’re proud of.
Creating a shoppable storytelling experience for streetwear fans.
