Reframing digital vision for homepage and beyond.

When Warby Parker hit the scene in 2010, they shook the industry. By selling frames direct-to-consumer with a Home Try-on program, they were quite literally changing the way we bought eyewear. In 2024, they wanted to refresh their digital vision.

To support them in the next chapter of their digital experience we developed a series of updates to their ecosystem–starting with a redesign of the homepage. We modeled the site after the retail experience with personalized touches that allow for intuitive product discovery and seamless paths to virtual try-on. Fresh fonts, colors, and art direction captured the brand’s quirky, artistic personality. This new lens gave customers a clearer view into their growing retail presence, holistic eye care offerings, and deep commitment to quality.