Kettle

Community Building
for a Global Brand

Nike hero poster image

As longtime strategic and creative partners to Nike, we craft digital content and hyper-relevant campaigns in key markets that inspire participation at a grassroots level.

Through creative development, execution, post optimization, and real-time community engagement, we drive online-to-offline involvement and foster lasting communities.

What we did

  • Art Direction
  • Motion Graphics
  • Campaign Strategy
  • Social Media Strategy
  • Campaign Production
  • Social Management
  • Media Planning
  • Analysis & Reporting

Amplifying Inclusivity
and Participation in LA

Nike Well Collective and Nike LA asked us to highlight spaces and studios in under-resourced neighborhoods that are reimagining what wellness looks like. Through the lens of local creators and studio owners, we created content that brought awareness to these spaces — turning the local audience into studio participants and increasing Nike membership sign-ups and app downloads.

  • Feel Good Guide

    Produced content centered around founder and wellness advocate Kat Novoa and her impact on the community.

  • Studio Spotlight

    Created promotional teasers encouraging fans to sign up for classes and learn more about Nike membership.

  • Creator Reel

    Partnered with local content creators to help highlight diverse studio experiences on social.

  • Nike.com City Page

    Created a hub for all things Well Collective featuring studio details, sign-ups, and more.

A Spotlight on
Sport in Chicago

We partnered with Nike Chicago to celebrate the various sport communities that exist in Chicago’s West and Southside neighborhoods. We spotlighted four different safe havens — or “home courts” — and the individuals that power them. Our 360° campaign included creative direction, messaging strategy, content, and reporting.

A Hyper-Local Product
Launch for NYC

In celebration of Air Max Day 2024, Nike NYC tapped us to bring their new Air Max Dn campaign to life and empower the next gen of tastemakers. We created a multi-channel strategy and over 40 assets that worked seamlessly to increase product awareness and audience immersion. Through in-store activations and digital storytelling, we invited the local creative community to be a part of the launch.

Still Doing It — Since 2019

From Nike Women's social evolution to energizing Nike NYC's store launches, here’s a peek into our campaign work over the years.

A few more projects we’re proud of.

Fear of God

Creating a shoppable storytelling experience for streetwear fans.

View case study
Glossier

Disrupting the beauty industry with data-driven social campaigns.

View case study
Trevor

Connecting young LGBTQ lives to critical support.

View case study