Kettle, a digital-first creative agency known for its work with Apple, T-Mobile, and e.l.f. Beauty, has appointed its first chief creative officer and chief product officer, ADWEEK has learned exclusively.

CEO Lauren Kushner confirmed the promotions of longtime creative leader Camille Imbert to chief creative officer and Jess Mireau—who joined from co:collective last year—to chief product officer.

Together with Kushner, they form Kettle’s first all-women C-suite.

They join a leadership team including managing director Adam Levitt; head of finance and operations Barbara Nicotera; and Olivier Peyre, founder and creative chair.

The move formalizes leadership over Kettle’s core offerings—creative and product—at a time when the agency is scaling.

Kettle reported a 41% increase in net revenue in 2024 compared to the year prior, driven by both organic growth and new client partnerships. In the past year, the agency has added Warby Parker, Robinhood, Mailchimp, Legal Aid Society, and German toy brand Stapelstein to its roster.

The 230-person agency specializes in digital brand experiences including websites, apps, campaigns, and content. It blends what it describes as “product-led” and “story-led” approaches, focused on delivering work that is not only functional, but emotionally resonant.

“We’re building the future of digital, and it’s incredibly personal,” Kushner told ADWEEK. “The most powerful experiences aren’t just functional—they’re designed with care for the person on the other side of the screen.”

Bubbling up

Owned by Stagwell, Kettle operates within the Code and Theory Network, the holding company’s digital transformation unit. While it maintains creative and operational independence, the agency has access to shared engineering and technology resources across the network.

The most powerful experiences aren’t just functional—they’re designed with care for the person on the other side of the screen.

Recent work for e.l.f. Beauty exemplifies Kettle’s approach. The agency led a site redesign that leaned on narrative, art direction, and motion graphics—and just won two Webby Awards. Kettle is also helping evolve e.l.f.’s e-commerce and app experiences, with new features rolling out in the coming months.

While some clients arrive through formal pitches, many come through referrals, while some marketers bring Kettle along when they move to new brands..

“We build trust, embed ourselves in their business, and aim to drive results fast—while still making the work feel made for their users,” Kushner said of how Kettle works with clients.

The agency has maintained turnover rate of below 3% over the past two years. Employees often stay for five to ten years, above average industry tenures.

Looking ahead, Kettle plans to deepen long-term client relationships, support internal experimentation, and pursue work with more B2C brands that want “premium, highly personalized digital experiences,” according to Kushner.

“We want to keep doing what we do best—building personal, high-impact experiences that feel like they were made just for you,” she said.